Positioning & Messaging
Yuriy Timen, formerly Head of Marketing at Grammarly
The Positioning & Messaging Framework template is designed to help you craft a strong, cohesive strategy for your product.
Start with a clear mission and vision, outlining your purpose and future aspirations. Define your product's positioning with statements that highlight its unique advantages and differentiation from competitors.
Identify your target audience and understand their needs. Highlight key benefits and value propositions that resonate with your audience.
This template guides you in creating messaging that effectively communicates your product's strengths and attracts your ideal customers.
